Plus-size model Precious Lee is the new face of luxury brand Versace

Now she is also the newest star of Versace’s spring/summer 2021 campaign alongside Kendall Jenner and Hailey Bieber. The advertising campaign was revealed on 12 January.

PRECIOUS LEE’S FASHION WEEK SUCCESS 

Lee is a fierce advocate for race, diversity and plus-size inclusivity in the fashion industry.

In September 2020, the 30-year old actress and activist, alongside models Jill Kortleve and Alva Claire, became the first plus-size models to walk Donatella Versace’s runway at Milan Fashion Week.

Lee also appeared in New York Fashion Week for designers such as Tommy Hilfiger, Christian Siriano and Matthew Adams Nolan.

VERSACE’S NEW UNDER-THE-SEA THEMED CAMPAIGN

For its new campaign the Italian fashion house created the mythical land of Versacepolis which has an under-the-sea theme where the models appear as modern Medusas.

The fresh and thought-provoking campaign was inspired by the vastness and beauty of nature, transporting one to the unexplored depths of the ocean. The spotlight is on the LaMedusa handbag for this one.

Lee is seen in the same colourful and vibrant dress she wore on the runway, but with the addition of a powder-blue Versace LaMedusa handbag, in her first campaign for the brand.